In an event in New Delhi, Sterling Holidays Resorts Limited relaunched its brand to reflect new service philosophy of delivering Experiences & Discoveries. The company has created a roadmap and it is expected that they will double its room inventory in the next 4-5 years through the management contract route and expand its resort footprint to over 50 locations in the same period. Additionally, the company will be the first-holiday company in India that offers doorstep to doorstep holiday insurance for all its customers & guests and it includes travel & holiday period. The insurance service will be offered from the first quarter of 2018.
For your information, Sterling Holiday Resorts Limited is a leading leisure hospitality company in India which has been delivering great holidays to Indians since 1986. Currently, the company has 33 resorts located in Agra, Anaikatti, Corbett, Dabhosa, Daman, Darjeeling, Dindi, Dharamshala, Durshet, Gangtok, Goa, Kanha, Karwar, Kodaikanal, Kufri, Kundalika, Lonavala, Manali, Munnar, Mussoorie, Nainital, Ooty, Puri, Sajan, Sariska, Shirdi, Thekkady, Wayanad, Yelagiri and Yercaud. The company also has 14 additional sites where it plans to add new resorts in the coming years. Sterling Holidays also owns ‘Nature Trails Resorts Private Limited’ – an adventure holiday company that operates resorts at four unique destinations in Maharashtra.
The Sterling working on creating curated experiences in the areas of local cuisine, art, culture, history, nature, adventure, etc. both within and outside the resort, for its customers. Sterling is seeking to offer its guests many different ways to have memorable experiences & discoveries and that ranges from night safaris to nature walks to authentic culinary experiences and culture trails.
Press Release Quote:
According to Mr. Ramesh Ramanathan, Managing Director, Sterling Holiday Resorts Limited, said:
“Today, we are opening not just a new chapter for Sterling but a new chapter in the Indian holiday market. We have been working on developing our new service philosophy and brand standards over the last few years and are now ready to make our customers “holiday differently”. I am delighted to present the new Sterling Brand that will stand for great service, unique experiences and amazing discoveries.”
“Holidays have become an integral part of our lifestyle. At Sterling, we are looking forward to being a part of this new India that is looking to have newer experiences and take away a little bit of what they see and feel when they holiday, discovering something new every time.”
“Over the past few years, we have invested in revamping of existing resorts and launch of new ones. Our focus will be on delivery and service for all kinds of holidayers. In the process, we would also be contributing to the local economies, creating jobs and taking the brand abroad to places where Indians holiday.”