Haier has launched the company’s new range of refrigerators consisting of two direct cool single door refrigerator and a French Four door refrigerator in India at a Rs. 17,900. The new range consists of 2 direct cool single door refrigerators namely – HRD-2204CKG-R / HRD-1954CKG-R (220L / 195L) and HRD-2204CRG-R / HRD-1954CRG-R (220L/195L) while the third model is Haier’s star model HRB 738 SS which is a French Four Door Refrigerator.
According to Haier India, the four-door refrigerator comes with best in class innovation and has features like Bottom Mounted, where the refrigerator serves both the purpose of a Side By Side as well as Bottom-Mounted Refrigerator. Apart from all these features, the main highlight of the product is that the refrigerator has three different sections which help user to maintain absolute segregation among all the sections of the refrigerator.
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Talking further, the French Four door refrigerator comes with full DC inverter technology that helps consumers to save energy and the company ensures that it remains cool all the times. it also comes with a Dual Zone feature which gives two distinct zones in a fridge – 1 for Humidity and 1 for Dry, consuming only less than 0.78 units a day. To maintain freshness and maximum level of hygiene, the refrigerator has anti-Bacterial technology that kills 99.9% of bacteria. Other features include LED in the freezer section, comes with Holiday function where the fridge compartment turns off maintaining a certain temperature and freezer is kept ON while one is away. In addition to this, the refrigerator also comes with Fuzzy logic which regulates the temperature of the refrigerator automatically as per the inside load and also allows users to change the temperature of the Convertible between -18 to +5 degree Celsius.
The other two Direct Cool models come under affordable/budget category and have leather finish Cabinet & glass finish doors. The two Direct Cool models designed in a manner which is easy to clean & maintain and these models are also rust-free & scratch proof. For increased efficiency in performance, the two Direct Cool models come with bigger cool pads than usual to retain cooling up to 10 Hours even after a power cut and also has 1 Hour Icing Technology. The two Direct cool models come with extra Fruit Box, a beauty & care box, Stabilizer Free Operation and a bright LED light for increased visibility. These refrigerators have leather finish Cabinet and glass finish doors.
Price and availability:
The new refrigerators are now available in the market and are priced as follows:
| Refrigerator Model Number | Pricing |
| HRB-738SS | INR 1,10,000 |
| HRD-1954CKG | INR 17,900 |
| HRD-1954CRG | INR 17,900 |
| HRD-2204CKG | INR 19,900 |
| HRD-2204CRG | INR 19,900 |
Press Release Quote:
Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances (India) said:
“India being one of the most significant markets for Haier, we believe in serving the Indian consumers with products which are high on quality and are designed specifically to suit their needs. The three new models by Haier have been introduced as a consequence of the rising temperature and the increasing demand for refrigerators. All the models have been designed with stylish design and top-notch functionalities to guarantee an unparalleled performance to the consumers. The launch of these new models is an initiative towards expanding the product offerings in the category and at the same time strengthens the brand position in the country.”
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