Usha International has launched the company’s latest range of ceiling fans under its E-series – EX7 and EX9 in India. According to the company, E-series is touted as the flagship range of ceiling fans under its entire range of ceiling fans. The main highlight of both the models is that they have “Automotive Paint Finish” and has air delivery of 240 cmm (cubic meter per minute). Both the fans available across pan India and about the pricing, it is available on request, as said in a press note. In case, if you do not know, Usha International is one of the India’s leading consumer durable company.
According to iLikeTravelFood team, the price of the newly launched Usha E-series ceiling fan must be premium as they come with “Automotive Paint” finish, powered by the high torque motor, and has Aerodynamic blades. It’s obvious that the Aerodynamic blades offer silent operation and high air delivery. Just to let you know, Usha uses high-grade steel lamination to improve the performance and durability of its fans.
By launching EX7 & EX9, the company strengthens its portfolio in ceiling fans category and both the fans comes in multiple color options. To increase the awareness about the newly launched fans, the company will run a nationwide brand campaign – “Hawa Happy”. The nation-wide campaign focuses on capturing some endearing and identifiable moments of an Indian family with Usha fans.
According to the company, Usha E-series is the perfect blend of cutting edge technology & aesthetics that delivers high performance. In addition to this, the company also believe that the new E-series will inspire automobile enthusiasts.
The newly launched E-series comprises of three layers and it includes Automotive Inspired, metallic colors, and finish. When compared, the newly launched Usha E-series fans (EX7 & EX9) offers air delivery of 240 cmm whereas regular fans have air delivery of 210 – 220 cmm which means you get better air delivery by paying a pretty good amount.
Commenting on the launch, Mr. Rohit Mathur, President- Fans, USHA International said:
“Our strategy on Usha E-series launch is based on emerging consumer trends of design & color in the automotive industry. Usha is geared up for the launch of more than 20 new models of fans across consumer segments this year.”
As said above, the newly launched EX7 and EX9 has premium pricing they cost Rs. 3,999 & Rs. 5,199 inclusive of all taxes. At such a price tag, the newly launched Usha E-seires will compete with Orient Aeroquiet that cost Rs. 4,750.