Ahead of the summer season in India, Micromax Informatics has introduced a new range of Air Conditioners and the range comprises of 7 Split ACs & 1 Window AC. The new range of Micromax AC priced between Rs. 21,000 to Rs. 35,000. There are more than 400 service centers across the country and all the products will get a 5-year warranty with first 3-services free. The newly launched ACs will be available through retailers and commerce platforms.
Micromax Air Conditioners comes with ECCO Blu Technology, one of a kind technology that protects the condenser coil from humidity and moisture as well as prolongs the life of the condenser by up to three times. In addition to this, the ACs are also armed with added GoldFin Technology which prolongs life for both evaporator and condenser with a strong layer of anti-corrosive material. It packs advanced features like 2-way drainage system which helps in ease of installation in oddly shaped Indian rooms. The ACs also come with turbo cooling which ensures desired temperatures are reached at high-speed to cool down spaces within minutes. These products are equipped with 4-way Swing Horizontal & vertical cooling that gives long airflow to achieve uniform and instantaneous cooling throughout the room.
By using “Micromax Home Assist App” consumers can request for service & all their queries are solved instantly. Consumers can also schedule service/repair requests, installation requests and track them from the app. The app will also assist potential customers to schedule demo requests.
initially, Micromax Informatics focus the top 10 states (Punjab, Karnataka, Andhra Pradesh, Maharashtra, Gujarat, Delhi, Rajasthan, West Bengal, Telangana and Tamil Nadu) where Micromax has established a strong distribution with over 4000 sales touch points.
Commenting on the launch, Rohan Agarwal, Vice President, Consumer Electronics, Micromax Informatics Ltd. said:
“We are bullish on the Indian air conditioner market and have invested heavily in building a strong product portfolio, a robust distribution network to ensure wide presence and best-in-class service experience. Being a dominant consumer electronics player, Micromax enjoys a strong brand equity and our success in these segments has given us the confidence to foray into a new product category. The key differentiators for our ACs is the local innovation that we have built as per consumer feedback (100% copper two-way drainage, turbo cooling etc.), along with the right implementation. We believe that as a brand we are very well entrenched to grow this category.”
He further added:
“At Micromax, we realize that service is of utmost importance in order to connect with the last mile. We are introducing the Micromax Home Assist application for our AC & TV consumers to help facilitate, raising any enquiry or complaints with utmost ease and faster redressal. We want to replicate the same success that we have witnessed in the LED TVs segment and achieve a double digit market share over the next 3 years in AC segment as well.”