Urban Ladder has made a strategic announcement to collaborate with Amazon.in. This partnership will give homes across India to access the products curated by Urban Ladder’s in-house team of designers. The first phase of the launch will see the listing of over 300 furniture and mattress options across categories.
Commenting on the announcement, Mr. Ashish Goel, CEO and Co-founder, Urban Ladder, said:
“We are delighted to partner with India’s leading and most trusted marketplace in our journey of making a million homes beautiful. The common ground for both Urban Ladder and Amazon was the principle of customer obsession that guides both brands. Amazon.in has been seen as an online powerhouse which shoppers have been increasingly gravitating towards, at the same time delivering customers with an ‘experience’. This platform will give us the accessibility to leverage multiple channels and offer new customers an experience of shopping for furniture online.”
According to Mr. Sumit Sahay, Director Category Management, Amazon India, said:
“We are happy to partner with Urban Ladder and offer our customers across India an easy and convenient access to the brand’s curated range of the best designs and quality of furniture. Amazon.in has the largest online furniture store with over 50,000 products and the Furniture category on Amazon.in has been witnessing a tremendous sales growth of over 8X since last year. With festive shopping commencing soon, customers on Amazon.in will now be able to purchase an enhanced range of offerings in the furniture and home décor and enjoy fast and reliable doorstep delivery.”
All the products will be shipped, delivered and installed by Urban Ladder trained teams, furnishing homes across 10 cities in India. Urban Ladder said that there are no differences in the pricing when products listed on Amazon.in and all products brought will be eligible for EMI option. The second phase of the launch will see the listing of over 400+ décor products.