Micromax Informatics Ltd. has launched the company’s new range of Air Conditioners in India at a starting price tag of Rs. 20,000. The new range of Micromax Air Conditioners available in capacity of 1.5 and 2 Tonne models and are available in offline retail stores. The Micromax Air Conditioners price ranges from Rs. 20,000 – Rs. 50,000 and comes in two variants – Window Room Air Conditioners and Split Air Conditioners. The new range of Micromax Air Conditioners are compliant with BEE Star rating and Micromax offers a 5-year comprehensive warranty on compressors & functional parts of Split ACs.
The new range of Micromax Air Conditioners comprises of three split ACs and one window AC and these ACs are engineered to deliver exceptional cooling, increased efficiency, and low operating & maintenance costs.
The new range of Micromax ACs manufactured at its facility in Uttarakhand, reaffirming its make in India commitment. In addition to this, Micromax has also set up dedicated service centers for the new product segment to provide its customers with the best product and service experience.
The new range of Micromax Air Conditioners comes with ECCO Blu Technology, one kind of technology that protects the condenser coil from humidity and moisture as well as prolongs the life of the condenser by up to three times. The ACs are armed with advanced features like turbo cooling which ensures desired temperatures are reached at high speed to cool down spaces within minutes.
- High Cooling Capacity
- ECCO Blu Technology
- Turbo Cool Mode
- Auto Restart
- Low Noise
- Filter Clean Indicator
- 100% Copper for Condenser & Evaporator
- Hydrophilic Condenser
- Parallel Flow Condenser
- Silver Ion Filter
- Vitamin C Filter
- High Energy Efficient
- Environmental Friendly
- Installation Kit
Commenting on the launch, Mr. Rajesh Agarwal, Co-founder, Micromax Informatics Ltd. said:
“Micromax is evolving itself to be a leading consumer electronics brand in the next 2-3 years. The decision to foray in to newer categories is solely basis our strong positioning in the Indian market and the understanding of consumer demand and need. We have already established ourselves in the LED TV segment over the last two years and next 12 months will take us closer to establishing ourselves as a serious player in the AC segment as well as in the Consumer Electronics industry. With our range of products developed especially for Indian conditions, we aim to penetrate the market with a complete range of air conditioners that can improve the quality of life of consumers across the country.”
He further added:
“At Micromax, we are focused on helping businesses and our customers with cost effective and energy efficient products. With our new range, we are looking at capturing a market share of 5% by the next calendar year. As we further expand with the aim to be a complete consumer electronics brand, we will continue to evolve our technology to offer the best products, services and connected experiences to our customers.”