Havmor Ice Cream Ltd. has announced its entry in New Delhi and North India. It will be available in New Delhi and the surrounding states. Diverse range of ice creams available and it includes saffron pine nuts, paan, whisky and a Chotta Bheem range targeting all segments of consumers from kids to adults. For your information, Havmor is the India’s leading 100% pure milk ice cream brand and delighted many with its delicious offerings since 1944. Havmor Ice Cream are available in various packs and price range starting at Rs. 10 to Rs. 350.
Commenting on the new market entry and diverse range of innovative products, Mr. Pradeep Chona, Chairman & Managing Director, Havmor Ice Cream Ltd. said:
“We are happy to announce Havmor’s 8th market in India. We will introduce a diverse range of pure ice creams especially for consumers in Delhi taking into consideration the rich history & mouth-watering food as well as high consumption of ice cream. With Havmor, they will now enjoy pure and creamy varieties of unique flavors. We are confident that within no time, Havmor will reach every part of the city; gradually capturing the taste buds across North India.”
Commenting on the growth and expansion plan, Mr. Ankit Chona, Managing Director, Hamvor Ice Cream Ltd. said:
“We are excited to be in New Delhi. As part of our exclusive retail expansion, we are planning to open 10 exclusive ice cream parlors in New Delhi by June 2016 and another 25 by the end of the year. We are one of the fastest growing ice cream brands in India and we see huge opportunity for growth in the pure ice cream segment. The group has grown to INR 450 crore in the last fiscal and aims to increase the turnover to INR 1000 crore by 2020.”
The brand will invest 100 crores over the next 36 months which includes a new state-of-the-art manufacturing facility in Faridabad and a production capacity of 1 lac litres of ice cream per day. The first-phase of Faridabad manufacturing facility will be completed by December 2016. In addition to this, two plants in Gujarat, will streamline the production as well as efficient distribution across the northern market. At the launch event, it is also said that, over 100 ice cream parlors and 10,000 retail outlets will be launched to strengthen the presence across India. With the changing time, other competitor moved towards Frozen Dessert whereas the Havmor still make Ice Cream from 100% pure milk.
Adding further, Mr. Ankit Chona, said:
“The ice cream industry in India is expected to grown to INR 7000 crore by 2018 and with our new product launches this summer, we aim at indulging our newer markets with new flavors by treating them with pure, fresh and creamy Havmor Ice Creams made with 100% pure milk”
As of now, there are 160+ ice cream varieties and ranges are available which includes Premium Range, Signature Range, Blockbuster, Turbo Cones, 98% Fat Free, 100% Sugar Free, Ice Cream Cakes & Pastries, Ice Cream Sandwich, Assorted Candies, Ready to Eat Cups, Novelties, Bulk Packs, Combo Packs, etc.
Havmor has over 30,000 retail outlets & with a strong presence in Maharashtra, Rajasthan, Madhya Pradesh, Goa & Telangana. In addition to this, there are plans to expand its operations through various retail partnership and ice parlours across the northern region.