Usha International has launched the company’s new range of OTGs (Oven Toaster and Griller) in India at a starting price tag of Rs. 6,695. The new range of OTGs will be available across all retail stores and leading e-commerce websites. The new range of Usha OTGs comes in 42L, 35L, 29L and 19L capacities respectively and comes in colour combinations of wine and black.
As many of us having a busy life and when it comes to working professional specifically female, it becomes tough to manage time. This is where Usha OTG will be very handy as it helps you to make yummy baking delicacies in no time. For your information, Usha OTGs come with convection technology, illuminated chambers for easy visibility and keep warm mode for serving food at the ideal temperature. Additionally, every OTG comes with a set go accessories like tongs, crumb tray, baking tray, grill rack, rotisserie and skewers for multiple applications.
Leveraging the festive season fervor, Usha has planned a high-decibel campaign on the Mom’s Bakery platform. This includes a TVC with Michelin-starred chef Vikas Khanna, on-ground activations, social media contests and digital outreach programmes. Product demonstrations are being rolled out to engage customers along with free home demonstrations post purchases. A special recipe book with 30 gourmet recipes from Pattisier Sahil Mehta is being given free with the product.
Commenting on the launch, Mr. Harvinder Singh, President-Home Appliances, USHA International said:
“Usha’s new range of OTGs in 4 different capacities is targeted towards addressing the growing baking culture in India. We are strategically launching the entire range around the festive season as this is the time new product purchases happen for home as well as gifting purposes.”